The 12 Sales Challenges Wealth Advisors Face and What to Do About It
Most advisors aren’t short on talent or product and industry knowledge. They’re losing deals to habits no one taught them to fix. In 90 minutes, we’ll show you what’s really costing you new clients — and the approach that changes it.
Sound familiar?
The problems quietly capping your production
We’ll walk through all 12. Here are 6 you’ll recognize.
- You feel “salesy” the moment you ask for the business — so you soften it and lose momentum.
- You build a full plan and analysis for free, then the prospect goes quiet.
- Your pipeline depends on referrals showing up — there’s no system feeding it.
- Great first meetings stall out into endless “think-it-overs.”
- You’re defending your fee instead of talking about value.
- You leave meetings unsure who actually makes the decision.
What you’ll learn
Five shifts you can use the next day
Practical, advisor-specific — no theory, no scripts that make you cringe.
Sell without sounding salesy
Guide the conversation and ask for the business in a way that feels natural — and actually builds trust.
Stop giving away free work
How to avoid pouring hours into a plan only to lose the client — qualify before you invest.
Build a prospecting system
Put simple, repeatable systems in your practice so your pipeline fills itself instead of hoping for referrals.
The three keys to selling success
The three factors that separate top producers from everyone else — and how to strengthen each one.
Hold firm on your fee
The moment most advisors cave on fees, and how to stop. Sandler calls it “WIMP Junction,” and it derails more deals than any objection.
Who it’s for
Wealth advisors and their teams who are serious about growing production without resorting to high-pressure tactics.
- Advisors who feel their pipeline is unpredictable
- Anyone tired of doing unpaid consulting
- Teams and their leaders who want a repeatable sales approach
- Producers ready to raise their close rate
Your presenter
Rob Fishman
Sandler Trainer, Sales Engine · LinkedIn
30+ years training and coaching sales teams. Co-led Legend Development Services, a 30-year Sandler office in New York, before it joined Sales Engine.
Coaching wealth advisory practices since 2017, including one that grew from about 50 to 500+ financial plans a year.
Come with your toughest sales challenge. You’ll leave with something you can use immediately.
Reserve your spot
Two dates. Same session. Free to attend.
Pick the date that works and Zoom will email your join link. Seats are limited to keep it interactive.
Live-attendee bonus: Everyone who joins live gets a free Sales Challenge Self-Assessment to pinpoint which of the 12 challenges are costing you the most.
Can’t make either date? Register anyway and we’ll send you the recording.
Save my seat
Takes 30 seconds. No cost, no obligation.
Save My Seat →You’ll register on Zoom. We’ll only email you about this session. Your info is never sold or shared.
What Advisors Are Saying
Real feedback from advisors who've worked with Rob.
"Rob has taught us how to effectively qualify—and just as importantly, disqualify—prospects using a powerful combination of behavioral insights, techniques, and attitude coaching. The systems, language, and structure we developed with him have been integral to scaling our practice consistently and predictably."
Result
From 50 to 500+ financial plans a year
"[We] began working with Rob Fishman and the Sandler team in March of 2017. At that time, our practice was completing roughly 50 financial plans per year.
Today, we are producing well over 500 annually and rank among the top 50 Ameriprise practices nationwide for financial planning.
Our assets under management have also grown substantially through stronger client acquisition—growth directly tied to the disciplines, processes, and mindset we learned from Sandler.
Sandler’s coaching has not only generated results, but it has also given our entire team confidence. Whether we’re meeting with brand‑new prospects or working with long‑standing clients, we now have a repeatable process that doesn’t feel or sound “salesy.”
I would highly recommend Rob and his Sandler team to any financial advisor or firm looking to elevate their sales skills, strengthen their process, and build a high‑performing organization with both confidence and clarity."
"Working with Rob opened my eyes. I began to see the why of what works, and what doesn't. Conversations and interactions that used to fall flat now blossomed into meaningful interactions. My junior associates had more confidence to tackle challenging topics and conversations. Clients felt comfortable following through with our advice. While previous sales training felt like manipulation, the Sandler system felt like meaningful, caring interactions."